Competitor analysis is fundamental to winning business. You know that. But when it comes down to it... how much do you really know?
How can you measure your success if your metrics and benchmarks are purely internal? Are continuously measuring the strength and success of your competitors ?
Do you know everything competitors AREN'T doing? Can you explain in a single sentence what makes your product or service special and why your customers must choose you?
Are you able to look at your industry as a whole and take a comprehensive view of where it's heading? Are you prepared?
We're a team of ex-FT journalists, entrepreneurs and investors. We know the power of strong research in winning business, because we've proven it time and again.
We’ve led research and advisory programmes to improve commercial performance for global organisations, mid-sized companies and scale-ups. We’re interested in your challenges and vested in your success.
Managing Director at GFT,
Carlton Hopper
VP of Global Marketing Strategy at Cognizant,
Irene Sandler
Use text and images to tell your company's story. Explain what makes your product or service extraordinary.